Week 10 and 11 we looked at the impact of social media on our photographic practice and ways in which to use platforms as Instagram effectively. In week 10 we shared our Instagram links for our peers to review our pages. After reading many of the peer reviews it became clear that those who manage successful Instagram accounts often have more than one, using each account to create a specific feel or visual language. This idea of creating a was further reinforced in week 11, when watching the interview with Maximus Barnet (a fantastic name btw)1. What struck home to me was, during the conversation between Barnet and Anna-Maries Pfab, they discussed how they would look at a photographers Instagram account as a CV. As such there should be a clear, cohesive visual language. I was surprised to learn that rather than attempting to put work out on social media regularly it is better to only use work that truly represents your visual language, less is more almost. I have now created a new Instagram account to better represent my practice that will have a clearer visual language.
In a similar way websites too need to be streamlined to really show only the work that you want everyone to see rather than a site that covers every aspect of your technical know how. Unfortunately this is what my website looks like currently. I will be spending the next couple of weeks working towards a cohesive and clear visual language. A photographer who I admire greatly and who’s website I enjoy viewing is Jack Latham2. As a photographer who creates stunning photo books, Latham’s website is simplistic and well laid out with projects set out as online books themselves, this gives the viewer a clear idea of what Latham’s work is about and his visual language.
I now have a clearer marketing plan and specific areas of development for my website and social media accounts. This plan will be added to my overall business plan as it clearly sets out my practice as a brand and how to create a cohesive visual CV with my images, whilst targeting my chosen audiences. I also liked the idea of creating PDF portfolios for all my other work as often there is a tendency to either post on social media or add to my website, just so they don’t sit in folders on my hard drive.
https://www.instagram.com/tbphotography/
References
1 Pfab. A, Falmouth University MA Photography, Sustainable Prospect Module Week 11 (video): In Conversation with Maximus Barnett, PYLOT magazine (watched 03.12.2020)































